These horrific images demonstrate the effectiveness of seat belts. They frequently leave such significant bruises in a serious accident; such is the cost of preserving life. It is easy to imagine how these accidents would have turned out if people hadn’t been restrained.

The New Zealand Transport Agency took the initiative to produce these portraits. The project’s creators hoped that this effort would lessen traffic fatalities. According to statistics, up to 90% of accident fatalities are caused by drivers and passengers who are not buckled up.

The SFF business PROFX simulated the injuries of actual car accident survivors for the project.